Our founder Travis Li is the managing director of SOUNDAR ENTERTAINMENT LTD. He is deeply passionate about developing talent in music and other creative fields, for the likes of content creator, dancer, make up artist etc. After working across music labels, live booking agency, PR agency across the UK and China, he determined to found his own agency that provide service that match talent with organisations that has a need of these talents, but in a more DIY approach.

“I am more of a rebellion in this industry, because no one believe in me when I first started, and I have no background in this field. But that’s okay, my passion in music and culture plus my hardwork will make then recognise my community, my brand and my vision. “

Since founding the company, he has worked on campaigns like Eurovision 2023, album release campaigns for the talents like ‘Luke Black‘, ‘Princess Xixi‘, ‘Reptile B‘, and more importantly, he was the first eastern-Asian manager to be selected as the MMF UK x YouTube Music ‘Accelerator Manager Program‘.

The company has also worked with notable industry agency like ‘Earth Music Agency‘, ‘Round Agency‘, ‘Waves Waves‘, ‘Glastonbury - Block 9’ and many more.

The company is aim to follow a “Tinder“ alike model, where we match the talents with the right service, and match the service with the talents they need. The vision is clear, we are here to unlock your next opportunity, any many more other opportunites.